CounselIQ
For solo and small-firm owners

Where is your firm's profit leaking?

Type in 10 numbers from your P&L. In 3 minutes you get a red, yellow, green scorecard benchmarked to firms your size, and a dollar figure on your single biggest leak.

Run my numbers, free

No email required. Nothing stored. About 3 minutes.

No email required to see results Your numbers never leave your browser Built for firms doing $250K to $2M

Run your numbers

Use your last 12 months. Round numbers are fine.

Enter your gross revenue.
Enter what you paid yourself. Use 0 if nothing.
Enter your total operating expenses.
Optional: associate pay and receivables

Free. No email needed. Nothing is stored or sent anywhere.

Your scorecard

Here is where your firm stands

Profitability

MeasureYouBenchmarkFlag

Cash and debt

MeasureYouBenchmarkFlag

Profit First: where your dollars go now vs. where they should

AccountYouTargetGap

At or better than benchmark Within 20% of benchmark More than 20% off Not enough data

Benchmarks come from Thomson Reuters, Clio Legal Trends, ABA economics surveys, and 30 years of operating small firms. They are directional. They are not accounting, tax, or legal advice.

The next step

The scorecard shows the leak. The diagnostic shows how to plug it.

Ten numbers can tell you where to look. They can't tell you why overhead is high, which expense lines are the problem, or what to change first. That takes your actual statements, read line by line.

Send your P&L and balance sheet. In 3 business days you get a written diagnostic built on the same benchmarks, with the specific changes ranked by dollars.

Law Firm Financial Health Check
$397 one time

Delivered as a written report within 3 business days.

  • Line-by-line read of your P&L and balance sheet, with every red flag named
  • Full KPI report: 30+ measures benchmarked to your tier and practice area
  • Profit First allocation plan with a quarter-by-quarter migration path
  • Your top 3 changes, ranked by dollars recovered, with what to do first
  • 7 days of email follow-up for questions on the report
Get my full diagnostic

If the report doesn't show at least one change worth more than $397 a year, reply within 7 days and you get a full refund.

Why this matters

Most small firms are busy, and most owners are underpaid.

You bill. You collect. The bank balance moves. And at the end of the year, you paid yourself less than the associate you trained, or less than you would make at someone else's firm.

The money didn't vanish. It went to rent that's too high for your revenue, staff cost that crept up, software you pay for twice, and A/R nobody chased. A few percentage points on each line adds up to real dollars. At $800K in revenue, a 12-point overhead gap is $96,000 a year that never reaches you.

You can't fix what you can't see. Your CPA sees it once a year, for taxes, after the money is spent.

Two ways to find out. One of them costs $397.

The usual way

  • Ask your CPA. Get a tax answer, not an operations answer.
  • Hire a fractional CFO at $2,000 to $5,000 a month.
  • Buy a coaching program. Sit through 8 weeks of videos.
  • Compare notes with a friend from law school who is guessing too.
  • Do nothing. Assume it will sort itself out next year.

The Health Check

  • Send two documents you already have.
  • Get a written diagnostic in 3 business days.
  • Know your top 3 changes, ranked by dollars.

Nothing to install, no calls to schedule, no retainer.

Three steps. Three business days.

Pay and upload

Check out, then upload your P&L and balance sheet for the last 12 months. PDF or a QuickBooks export both work.

We read every line

Your statements are benchmarked against firms your size and practice type, then mapped to the 8 areas where small firms lose money.

You get the report

A written diagnostic with flags, dollar gaps, a Profit First plan, and your first three moves. Reply with questions for 7 days.

John Davidson

Who reads your numbers

CounselIQ is run by John Davidson. He has spent 30 years building and running companies, and now works with solo and small-firm owners on the business side of practicing law: pricing, billing, cash, staffing, and what the owner actually takes home. Every diagnostic uses his benchmark methodology and is approved by him before it goes out.

Questions owners ask before they buy

What do I have to send?

Your profit and loss statement and balance sheet for the last 12 months. A PDF from your accountant or an export from QuickBooks, Xero, or your practice-management software is fine. If you have an A/R aging report, include it. If not, we work without it.

Is my financial information safe?

Your documents are used only to produce your report. They are not shared, sold, or used for anything else, and they are deleted 30 days after your report is delivered.

Is this financial, tax, or legal advice?

No. It is an operations benchmark for your practice. Take it to your CPA. Most owners find it makes that conversation shorter and more useful.

I run a contingency practice. Do the benchmarks fit?

Yes. Contingency firms are scored on cash reserves, case economics, and overhead, not on realization and collection rates that don't apply to you. Family, criminal, immigration, estate, litigation, business, and real estate practices each get their own adjustments.

What if my books are a mess?

Then you need this more, not less. Send what you have. If the statements are too incomplete to benchmark, you'll be told exactly what's missing, and refunded if it can't be done.

Why $397 and not a monthly retainer?

Because you should see the diagnosis before you decide whether you need ongoing help. Most owners can act on the report themselves. Some ask for more. There is no pressure either way.

Start with the free scorecard.

Ten numbers. Three minutes. If it shows a leak, the full diagnostic tells you how to plug it.

Run my numbers, free

No email required. Nothing stored.

Run my numbers, free